How I Build Things

Build stories, architecture decisions, and lessons from shipping real products.

Growth

The LinkedIn Commenting Strategy That Generates 50-125 New Followers Per Week

Data-backed system: who to comment on, what to write, and how comments convert to followers.

April 2026 · 7 min Read →
GEO

I Audited My Website for AI Search Visibility — Here's What I Found

A full audit on my own site: every problem discovered and the 8 fixes that took less than a day to implement.

March 2026 · 9 min Read →
GEO

7 Things to Fix So ChatGPT and Perplexity Can Find Your Business

The non-technical GEO checklist. Each fix explained in plain English with the exact code to copy.

March 2026 · 8 min Read →
GEO

Traditional SEO Won't Get You Found by AI — Here's What Does

Ranking #1 on Google doesn't mean ChatGPT cites you. The signals AI systems actually use, and what's changed.

March 2026 · 9 min Read →
Build Story

I Built an MBOX Converter in 30 Minutes with Claude

How I went from "I need to convert these MBOX files" to a working tool in half an hour using Claude Code. The full build story.

January 2026 · 5 min Read →
Architecture

How I Built a Multi-Tenant Slack Bot

The architecture behind a Slack bot that serves multiple workspaces. OAuth flow, token management, and the mistakes I made along the way.

January 2026 · 8 min Read →
Optimization

98% API Cost Reduction: From $0.15 to $0.003 Per Classification

How I cut AI classification API costs by 98% without losing accuracy. Prompt engineering, model selection, and caching strategies.

January 2026 · 6 min Read →
Tutorial

How to Set Up Google Search Console in 5 Minutes

Complete GSC setup guide. Verification, sitemap submission, and what to monitor. From zero to tracking keyword rankings.

February 2026 · 4 min Read →
Growth

15 Lead Magnets in One Week: Build vs. Buy

How I built 15 interactive lead magnets in 7 days. Calculator design patterns, email capture, GA4 tracking. Free tools beat gated PDFs.

February 2026 · 5 min Read →
DevOps

Deploy a Static Site to Cloudflare Pages in 60 Seconds

Complete Cloudflare Pages deployment guide. From git push to live site in under a minute. Free SSL, global CDN, unlimited bandwidth.

February 2026 · 3 min Read →
Book Review

SPIN Selling Changed How I Sell Consulting Services

How Rackham's question framework transformed my discovery calls. From pitching features to uncovering real business pain. 4.5/5.

March 2026 · 7 min Read →
Book Review

Deep Work Is the Only Productivity Book That Actually Changed My Output

How time-blocking and a shutdown ritual helped me ship more while billing the same hours. The one productivity book worth reading. 5/5.

March 2026 · 6 min Read →
Book Review

How $100M Offers Helped Me Stop Competing on Price

Hormozi's Value Equation reframed how I package consulting services. Stopped selling hours, started selling outcomes. Overhyped but useful. 4/5.

March 2026 · 7 min Read →
Guide

How to Pass Italy's Driving Licence Exam (Patente B) — Complete Guide

Exam format, 7000+ official questions, common failure reasons, and study strategy. Plus the free app.

March 2026 · 7 min Read →
Guide

How to Pass Italy's Nautical Licence Exam (Patente Nautica) — Complete Guide

Coastal vs offshore licences, exam structure, the hardest topics, and study strategy for both licences.

March 2026 · 7 min Read →
Guide

How to Pass Germany's Fishing Licence Exam (Fischerprüfung) — Complete Guide

6 topic areas, 60 questions, 75% pass mark. The common fail reasons and the study strategy that works.

March 2026 · 8 min Read →
Guide

How to Pass the CSCS Card Test First Time — Complete Guide

50 questions, 94% pass mark required. The 8 topic areas, hardest questions, and what trips people up.

March 2026 · 7 min Read →
Guide

How to Pass Germany's Einbürgerungstest — Complete Guide

310 official BAMF questions, 33 state questions, 60-minute exam. Study strategy and what actually trips people up.

March 2026 · 7 min Read →
Guide

How to Pass the French Citizenship Exam (Examen Civique) — Complete Guide

Oral interview format, 5 topic areas, and the key reason candidates fail despite knowing the facts.

March 2026 · 7 min Read →

Want me to build something for you?

15 minutes. No pitch. Just honest advice on whether I can help.

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