AI Search Optimization

Get your business found in ChatGPT, Perplexity, and Claude answers — not just Google. Audit + implementation. You own all deliverables.

7
AI bots that crawl your site
1 week
Audit + implementation
2–4 wks
Until AI models re-index
$2K
Fixed price, one-time

The Problem

50M+ people now search via ChatGPT or Perplexity instead of Google. When they ask "Who builds custom Slack bots?" or "Best automation consultant in Europe" — who do those tools cite?

Most businesses have zero presence in AI-generated answers. Traditional SEO doesn't fix this. AI models use different signals: structured data, direct answers, external citations, and specific factual content.

GEO (Generative Engine Optimization) is how you fix that — and it's still early enough to get ahead.

What I Audit & Fix

AI Bot Access

Check robots.txt for all major AI crawlers: GPTBot (ChatGPT), OAI-SearchBot, ClaudeBot (Anthropic), PerplexityBot, Google-Extended (Gemini). One misconfigured rule blocks you from entire platforms.

llms.txt

Create a machine-readable index of your site for AI systems — like robots.txt, but designed for LLMs. Tells AI what you do, what pages matter, and how to summarize you accurately.

Schema.org Upgrade

Add FAQPage, HowTo, Review, and AggregateRating schemas. AI models are trained on structured data and actively extract it. FAQPage schema also triggers rich results in Google.

Content for AI Extraction

AI answers need direct facts: prices, timelines, locations, specific outcomes. Audit and rewrite key sections so AI can answer "what does [your company] do and how much?" from your content.

Citation Audit

AI models cite sources they've encountered repeatedly. Check your presence on GitHub, Hacker News, LinkedIn, dev.to, Crunchbase — the sites AI was trained on and continues to crawl.

Perplexity & ChatGPT Test

Before and after testing — search your exact services in Perplexity and ChatGPT. Documented baseline and post-implementation visibility check, with actionable gap analysis.

Traditional SEO vs GEO

Traditional SEO GEO
Goal Rank on page 1 Be cited in AI answers
Signal Backlinks, keywords Structured data, direct facts
Content style Long-form, keyword-dense Direct Q&A, specific facts
Technical layer robots.txt, sitemap llms.txt, schema.org, bot access
Competition level Saturated Early — most haven't started

How It Works

1

Audit

I crawl your site, test AI bot access, check schema markup, and search for you in Perplexity + ChatGPT. Delivered as a written report with prioritized findings.

2

Scope

Based on the audit, I scope the implementation: which files to create, which schema to add, which content sections to rewrite. Fixed price, no surprises.

3

Implement

llms.txt, schema markup, robots.txt updates, and content rewrites — all done. Delivered as files or as direct edits to your codebase.

4

Verify

Post-implementation Perplexity and ChatGPT test. Written summary of what changed and what to monitor going forward.

Pricing

Audit Only

$1,000
  • Full GEO audit report
  • Perplexity + ChatGPT baseline test
  • Prioritized issue list
  • Delivered in 2–3 days
  • You implement or I do for +$1K

Audit + Implementation

$2,000
  • Everything in Audit
  • llms.txt created
  • Schema markup implemented
  • Content rewrites (up to 5 pages)
  • Post-implementation test report

Frequently Asked Questions

What is GEO / AI search optimization?

GEO (Generative Engine Optimization) is the practice of making your website visible in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Claude. Unlike traditional SEO which targets ranking positions, GEO targets being cited as a source in AI responses.

Why doesn't my business appear in ChatGPT or Perplexity answers?

Common blockers: no structured data (schema.org), generic content without specific facts or prices, AI crawlers blocked in robots.txt, no llms.txt file, and no external citations on sites AI trusts (GitHub, Hacker News, LinkedIn).

How long until I appear in AI search results?

Perplexity recrawls frequently — improvements typically show within 2–4 weeks. ChatGPT with Bing search updates on Bing's index schedule. Training data (what the base model knows) updates on a longer cycle, but real-time search citations update much faster.

Does this work for any website or just technical ones?

Any website. The technical changes (llms.txt, schema, robots.txt) are straightforward regardless of stack. The content rewrite is the bigger lift for non-technical sites, but the process is the same.

Will this hurt my traditional SEO?

No — GEO improvements complement traditional SEO. FAQPage schema boosts Google click-through rates. Direct factual content improves dwell time. Structured data helps Google understand your pages better. There's no conflict.

TAKING 5 AUDITS THIS MONTH

Find Out If AI Can Find You

15-minute call. I'll run a live Perplexity search for your services while we talk, show you exactly what AI sees (or doesn't), and tell you what it would take to fix it.

Book Your Free AI Visibility Check