Verdict up front: if new-customer discovery matters more to your shop than price — if you rely on people finding you by searching Booksy or Google Maps — stay on Booksy. If you already have your own traffic (a following, a site, word of mouth) and just need the booking mechanics without a 15-20% effective platform tax, Termino is built for exactly that gap. They're not really competing on the same axis: Booksy sells you distribution, Termino sells you the booking page.
Pricing, real numbers
Booksy: $29.99/month base (covers the primary account holder), plus $20/month per additional staff member, or $119.99/month flat for unlimited staff. Boost (paid placement inside Booksy's own search results) is a separate $49.99/month add-on, and standard payment-processing fees apply on top when you take payments through the platform.
Termino: a flat €1.90 per active master (staff member) per month. 14-day free trial, no card required to start. Referral program built into the pricing model — refer another business, both sides get a month's credit.
| Shop size | Booksy | Termino |
|---|---|---|
| Solo (1 master) | $29.99/mo | ~€1.90/mo |
| Small team (2 masters) | ~$50/mo | ~€3.80/mo |
| Larger team (5+ masters) | ~$110/mo or $119.99 unlimited | ~€9.50/mo, scales linearly, no cap |
At small scale the gap is large — an 8-10x difference isn't an exaggeration. Worth flagging the honest inverse, though: Termino's per-master price has no ceiling. A real multi-location chain with 20+ staff will eventually cross over where Booksy's flat unlimited tier gets cheaper. For the solo-to-small-team shop this comparison is actually about, that crossover is a long way off.
The real difference: marketplace vs booking page
This is the part a pure price comparison misses. Booksy is a consumer marketplace — search "barbershop near me" inside the Booksy app, or on Google Maps, and Booksy-listed shops show up with an inline "Book online" button, price, and rating, no matter whether the customer had ever heard of that specific shop before. That discovery layer is the actual product, and it's genuinely valuable if you don't already have a strong customer-acquisition channel of your own.
Termino has no equivalent. It's a booking page (and Telegram bot) for a business's own existing audience — people who already found you via your site, Instagram, or a friend's recommendation, and just need a fast way to actually book a time. If that's the traffic pattern your shop already has, paying Booksy's marketplace premium for discovery you don't need is the wrong trade.
Feature comparison
| Feature | Booksy | Termino |
|---|---|---|
| Customer discovery / marketplace | Yes — core product | No — booking page for your own traffic |
| Google Maps "Book online" | Yes | No |
| Client reviews/ratings | Yes, central to the product | Real client reviews, shown once a business has any |
| Telegram booking | No | Yes |
| Double-booking protection | Not independently verified | Transaction + overlap re-check, covered by an automated concurrency test |
| Payment processing | Built in | Not yet — businesses/clients handle payment their own way |
| Referral credit | Not standard | Built into the pricing model |
When to choose Booksy
- You rely on Booksy/Google Maps search to bring in new customers, not just to book existing ones
- You want in-app payment processing and don't mind the processing fees
- You're comfortable with a marketplace listing next to competitors, in exchange for that visibility
When to choose Termino
- You already have your own customer traffic and just need a fast, cheap booking mechanism
- You want a Telegram-native booking option, not just web
- Cost matters — a solo shop or small team paying $30-50/month for booking alone is real money over a year
- You want a referral program that actually reduces your bill, not just a badge
Already have your own customers — just need the booking page?
Termino is in final setup, opening to a small number of businesses before general availability. €1.90/master/month, 14-day trial, no card required.
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